Loyalty or lethargy? Keeping sellers committed, not entrenched
نویسندگان
چکیده
منابع مشابه
Fostering international brand loyalty through committed and attached relationships
The relationship-building approach, focused on the building of brand-to-consumer relationships conducive to brand loyalty formation, has become an extensively investigated topic in international brand management studies. However, the theoretical development of this approach manifests obvious diversities, causing managerial uncertainty about how to take appropriate strategic actions to put the r...
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ژورنال
عنوان ژورنال: Business Horizons
سال: 2021
ISSN: 0007-6813
DOI: 10.1016/j.bushor.2020.10.002